2004-2014
I was lucky to work for Vodafone as a consultant during the decade that mobile digital product design became ubiquitous and globally relevant. We went from flip phones with rudimentary screens to smartphones, device-agnostic UX and UI, and 3D interfaces.
I was involved in branded design systems, iconography, industrial design, cross-platform and cross-device strategy, the first responsive web frontend, UI, UX, DesignOps, and applications from the first phone for the elderly to 3D social networks and internal automated design guidelines.
Vodafone delivered branded mobile phones across all mobile platforms. From 2004 onwards, I was involved in creating and managing many generations of design systems, including custom icon languages, menus, animations and user experiences for specific use cases.
In addition to custom user interfaces, Vodafone also delivered branded industrial design, from phone cases to WiFi routers and speakers. I was involved in pattern designs for multiple hardware devices that I still see in everyday life in people's homes.
Vodafone 360
Vodafone 360 was developed to be the aggregate incarnation of all of Vodafone's services, including music, an app store and social network identity aggregator, a cloud-based address book and social network of its very own, and incarnated as hardware in dedicated mobile phones with a unique 3D social interface, as well as a web application.
Sadly the technology didn't work out in the end, but being involved in designing a completely new cross-device, cross-platform, cross-social network service with a 3D interface from 2007-2009 was a challenging and educational experience ahead of its time.
Design systems & DesignOps
From 2012 to 2014, I was tasked with developing the first responsive global web frontend for Vodafone Group, which then developed into an interactive design guideline and repository for all global web and native mobile applications.
I was responsible for the strategy, concept, IA, UX, UI and delivery management with an external agency.
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© Anki Delfmann 2024
