Developing UX & UI systems and DesignOps for a fortune 500 in the early days of digital product design

2004-2014

Vodafone Design Consultant & Visual Design Lead

I worked with Vodafone as a design consultant in the decade when mobile digital product design became ubiquitous and globally relevant. We moved from flip phones with tiny screens to smartphones, platform-agnostic UX/UI systems, and the first mobile 3D interfaces.

I was involved in branded design systems, iconography, industrial design, cross-platform and cross-device strategy, the company's first responsive web frontend, UI, UX, DesignOps, and applications from the first phone for the elderly to 3D social networks and internal automated design guidelines.

A few snapshots of my work

Iconography

Vodafone delivered branded mobile phones across all mobile platforms. From 2004 onwards, I was involved in creating and managing many generations of design systems, including custom icon languages, menus, animations and user experiences for specific use cases.

Industrial design

In addition to custom user interfaces, Vodafone also delivered branded industrial design, from phone cases to WiFi routers and speakers. I was involved in pattern designs for multiple hardware devices that I still see in everyday life in people's homes.

Vodafone 360

Vodafone 360 was developed to be the aggregate incarnation of all of Vodafone's services, including music, an app store and social network identity aggregator, a cloud-based address book and social network of its very own, and incarnated as hardware in dedicated mobile phones with a unique 3D social interface, as well as a web application.

Bbeing involved in designing a completely new cross-device, cross-platform, cross-social network service with a 3D interface from 2007-2009 was a challenging and educational experience ahead of its time.

Design systems & DesignOps

From 2012 to 2014, I was tasked with developing the first responsive global web frontend for Vodafone Group, which then developed into an interactive design guideline and repository for all global web and native mobile applications.

I was responsible for the strategy, concept, IA, UX, UI and delivery management with an external agency.