Updating the visual brand, building a design system, and launching a new company website for a global travel tech leader

2015

Trivago Design Lead Consultant

I was engaged to support the fast-scaling organisation in refreshing and unifying its visual identity, building a global design system, and designing a new company website that effectively serves Marketing, HR, and Operations.

A few snapshots of my work

Getting buy-in from stakeholders

I led stakeholder workshops and guided a multidisciplinary team of visual designers, UX designers, and frontend developers through audit, research, development and delivery.

Stakeholder workshops to define information architecture

Early integration of stakeholder input and co-design sessions facilitated a smooth process to define and prioritise website content and features.

Company websites built with the new responsive pattern library

The outcome was not only the launch of the new corporate website, but also an updated cohesive brand and UI system including new iconography, custom photography, and a streamlined responsive pattern library that was used across all web platforms.

Iconography system

The icon system, developed and executed in collaboration with a talented teenage intern is still in use today – 11 years later – both on the map and in the overlaying UI.